{"id":5634,"date":"2023-10-04T05:58:00","date_gmt":"2023-10-04T05:58:00","guid":{"rendered":"https:\/\/clickteller.com\/vaka-calismalari\/ey-vaka-calismasi\/"},"modified":"2024-07-19T07:56:01","modified_gmt":"2024-07-19T07:56:01","slug":"ey-vaka-calismasi","status":"publish","type":"page","link":"https:\/\/clickteller.com\/tr\/vaka-calismalari\/ey-vaka-calismasi\/","title":{"rendered":"EY – Vaka \u00c7al\u0131\u015fmas\u0131"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” next_background_color=”#ffffff” admin_label=”Header” _builder_version=”4.26.0″ parallax=”on” custom_padding=”7vw||10vw||false|false” custom_padding_tablet=”100px||100px||true” custom_padding_phone=”||||true” bottom_divider_style=”ramp2″ bottom_divider_height=”250px” bottom_divider_flip=”horizontal” bottom_divider_height_tablet=”150px” bottom_divider_height_phone=”110px” bottom_divider_height_last_edited=”on|phone” hover_enabled=”0″ saved_tabs=”all” global_colors_info=”{%22gcid-823a1efa-990f-4096-b23e-b1275ee18fd9%22:%91%22background_color%22%93}” background_color=”gcid-823a1efa-990f-4096-b23e-b1275ee18fd9″ background_enable_image=”off” sticky_enabled=”0″][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Lato|700|||||||” header_text_align=”center” header_font_size=”80px” header_line_height=”1.2em” header_3_font=”Lato|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” module_alignment=”center” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Vaka \u00c7al\u0131\u015fmas\u0131<\/h2>\n

Ernst & Young<\/b><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ custom_padding=”80px|0px|80px|0px|true|false” bottom_divider_style=”waves2″ bottom_divider_color=”RGBA(255,255,255,0)” bottom_divider_height=”457px” bottom_divider_repeat=”1x” bottom_divider_height_tablet=”220px” bottom_divider_height_phone=”160px” bottom_divider_height_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.18.0″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_margin=”|-379px||||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Giri\u015f:<\/h2>\n

ClickTeller olarak, d\u00fcnya pazar\u0131n\u0131n \u00f6nde gelen oyuncular\u0131ndan EY ile ortakl\u0131\u011f\u0131m\u0131z\u0131n ola\u011fan\u00fcst\u00fc yolculu\u011funu payla\u015fmaktan b\u00fcy\u00fck gurur duyuyoruz. EY ile i\u015fbirli\u011fimiz 2020 y\u0131l\u0131n\u0131n ba\u015flar\u0131nda ba\u015flad\u0131 ve her iki taraf i\u00e7in de d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc bir deneyim oldu. Bu vaka \u00e7al\u0131\u015fmas\u0131, EY’ye sundu\u011fumuz ve online varl\u0131klar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde geli\u015ftirmelerini sa\u011flayan ola\u011fan\u00fcst\u00fc dijital pazarlama hizmetlerine \u0131\u015f\u0131k tutuyor.<\/p>\n

Zorluk:<\/h2>\n

EY ClickTeller ile ilk ileti\u015fime ge\u00e7ti\u011finde, organik web sitesi trafi\u011fi ayl\u0131k 20.000 ziyaret\u00e7i civar\u0131ndayd\u0131. Bu \u00f6nemli bir rakam olsa da, T\u00fcrkiye pazar\u0131nda EY hizmetleri i\u00e7in kullan\u0131lmayan bir potansiyel oldu\u011funu fark ettik. Ayr\u0131ca rakiplerin maa\u015f hesaplama ara\u00e7lar\u0131yla ilgili y\u00fcksek trafikli anahtar kelimelerden yararland\u0131\u011f\u0131n\u0131 ve arama hacimlerinin T\u00fcrkiye’de 1 milyon aramaya ula\u015ft\u0131\u011f\u0131n\u0131 fark ettik. EY’nin rekabet\u00e7i kalabilmek i\u00e7in stratejik bir deste\u011fe ihtiyac\u0131 oldu\u011fu anla\u015f\u0131ld\u0131.<\/p>\n

Stratejimiz:<\/h2>\n

ClickTeller olarak bu zorlu g\u00f6reve kapsaml\u0131 ve sonu\u00e7 odakl\u0131 bir SEO stratejisi ile ba\u015flad\u0131k. Yakla\u015f\u0131m\u0131m\u0131z, EY’nin i\u015fi i\u00e7in en de\u011ferli ve alakal\u0131 anahtar kelimeleri belirlemek i\u00e7in derinlemesine anahtar kelime ara\u015ft\u0131rmas\u0131 ve optimizasyonu ile ba\u015flad\u0131. Daha sonra titiz bir sayfa i\u00e7i optimizasyon uygulayarak EY’nin web sitesinin yaln\u0131zca SEO gereksinimlerini kar\u015f\u0131lamakla kalmay\u0131p ayn\u0131 zamanda geli\u015fmi\u015f bir kullan\u0131c\u0131 deneyimi sunmas\u0131n\u0131 sa\u011flad\u0131k. Optimizasyon tekniklerimiz web sitesinin sayfa h\u0131z\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rarak hem SEO dostu hem de kullan\u0131c\u0131 dostu hale getirdi.<\/p>\n

At\u0131l\u0131m:<\/h2>\n

Maa\u015f hesaplama ara\u00e7lar\u0131n\u0131n organik trafik kayna\u011f\u0131 olarak muazzam potansiyelini fark eden ClickTeller cesur bir ad\u0131m att\u0131. EY’nin web sitesine sorunsuz bir \u015fekilde entegre olan yenilik\u00e7i bir maa\u015f hesaplama arac\u0131 olu\u015fturmak i\u00e7in EY’nin \u015firket i\u00e7i geli\u015ftirme ekibiyle yak\u0131n bir \u015fekilde \u00e7al\u0131\u015ft\u0131k. EY, arac\u0131 kullanmaya ba\u015flad\u0131ktan sonraki ilk ay i\u00e7inde organik trafikte %15 oran\u0131nda kayda de\u011fer bir art\u0131\u015f ya\u015fad\u0131.<\/p>\n

Sonu\u00e7lar:<\/h2>\n

ClickTeller taraf\u0131ndan ba\u015flat\u0131lan olumlu ivme b\u00fcy\u00fcmeye ve geli\u015fmeye devam etti. EY’nin organik trafi\u011finin 20.000’den ayl\u0131k 480.000 gibi etkileyici bir ziyaret\u00e7i say\u0131s\u0131na ula\u015fmas\u0131, stratejik vizyonumuzun ve uygulamam\u0131z\u0131n bir kan\u0131t\u0131d\u0131r. Dikkat \u00e7ekici bir \u015fekilde, EY’nin \u015fu anda s\u0131ralamada yer ald\u0131\u011f\u0131 anahtar kelime say\u0131s\u0131 10.000’den \u015fa\u015f\u0131rt\u0131c\u0131 bir \u015fekilde 40.000’e y\u00fckseldi ve T\u00fcrkiye pazar\u0131ndaki hakimiyetini sa\u011flamla\u015ft\u0131rd\u0131. Bu d\u00f6n\u00fc\u015f\u00fcm, EY’nin \u00e7evrimi\u00e7i varl\u0131\u011f\u0131n\u0131 y\u00fckseltmekle kalmad\u0131, ayn\u0131 zamanda onlar\u0131 sekt\u00f6rlerinde tart\u0131\u015fmas\u0131z liderler olarak konumland\u0131rd\u0131.<\/p>\n

Sonu\u00e7:<\/h2>\n

ClickTeller olarak EY ile ortakl\u0131\u011f\u0131m\u0131z, stratejik dijital pazarlaman\u0131n neler ba\u015farabilece\u011finin parlak bir \u00f6rne\u011fidir. Sars\u0131lmaz ba\u011fl\u0131l\u0131\u011f\u0131m\u0131z, sekt\u00f6r uzmanl\u0131\u011f\u0131m\u0131z ve yenilik\u00e7i yakla\u015f\u0131m\u0131m\u0131z yaln\u0131zca organik trafi\u011fi art\u0131rmakla kalmad\u0131, ayn\u0131 zamanda EY’nin i\u015f b\u00fcy\u00fcmesi i\u00e7in yeni yollar\u0131n kilidini a\u00e7t\u0131. Maa\u015f hesaplama arac\u0131n\u0131n geli\u015ftirilmesi, oyunun kurallar\u0131n\u0131 de\u011fi\u015ftiren bir hamleydi ve \u00f6nemli getiriler sa\u011flamaya devam ediyor.<\/p>\n

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Hayd\u0130 Ba\u015flayal\u0131m<\/h3>\n

Ger\u00e7ek Bir De\u011fi\u015fim Yaratmaya Haz\u0131r m\u0131s\u0131n\u0131z? Bu \u015eeyi Birlikte \u0130n\u015fa Edelim!<\/h2>\n

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Vaka \u00c7al\u0131\u015fmas\u0131 Ernst & YoungGiri\u015f: ClickTeller olarak, d\u00fcnya pazar\u0131n\u0131n \u00f6nde gelen oyuncular\u0131ndan EY ile ortakl\u0131\u011f\u0131m\u0131z\u0131n ola\u011fan\u00fcst\u00fc yolculu\u011funu payla\u015fmaktan b\u00fcy\u00fck gurur duyuyoruz. EY ile i\u015fbirli\u011fimiz 2020 y\u0131l\u0131n\u0131n ba\u015flar\u0131nda ba\u015flad\u0131 ve her iki taraf i\u00e7in de d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc bir deneyim oldu. Bu vaka \u00e7al\u0131\u015fmas\u0131, EY’ye sundu\u011fumuz ve online varl\u0131klar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde geli\u015ftirmelerini sa\u011flayan ola\u011fan\u00fcst\u00fc dijital pazarlama hizmetlerine \u0131\u015f\u0131k […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":5102,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-5634","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/clickteller.com\/tr\/wp-json\/wp\/v2\/pages\/5634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clickteller.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clickteller.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clickteller.com\/tr\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/clickteller.com\/tr\/wp-json\/wp\/v2\/comments?post=5634"}],"version-history":[{"count":3,"href":"https:\/\/clickteller.com\/tr\/wp-json\/wp\/v2\/pages\/5634\/revisions"}],"predecessor-version":[{"id":5887,"href":"https:\/\/clickteller.com\/tr\/wp-json\/wp\/v2\/pages\/5634\/revisions\/5887"}],"up":[{"embeddable":true,"href":"https:\/\/clickteller.com\/tr\/wp-json\/wp\/v2\/pages\/5102"}],"wp:attachment":[{"href":"https:\/\/clickteller.com\/tr\/wp-json\/wp\/v2\/media?parent=5634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}