{"id":5640,"date":"2023-10-11T08:43:31","date_gmt":"2023-10-11T08:43:31","guid":{"rendered":"https:\/\/clickteller.com\/vaka-calismalari\/valorant-vaka-calismasi\/"},"modified":"2024-07-19T07:57:53","modified_gmt":"2024-07-19T07:57:53","slug":"valorant-vaka-calismasi","status":"publish","type":"page","link":"https:\/\/clickteller.com\/tr\/vaka-calismalari\/valorant-vaka-calismasi\/","title":{"rendered":"Valorant – Vaka \u00c7al\u0131\u015fmas\u0131"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” next_background_color=”#ffffff” admin_label=”Header” _builder_version=”4.26.0″ parallax=”on” custom_padding=”7vw||10vw||false|false” custom_padding_tablet=”100px||100px||true” custom_padding_phone=”||||true” bottom_divider_style=”ramp2″ bottom_divider_height=”250px” bottom_divider_flip=”horizontal” bottom_divider_height_tablet=”150px” bottom_divider_height_phone=”110px” bottom_divider_height_last_edited=”on|phone” hover_enabled=”0″ saved_tabs=”all” global_colors_info=”{%22gcid-823a1efa-990f-4096-b23e-b1275ee18fd9%22:%91%22background_color%22%93}” background_color=”gcid-823a1efa-990f-4096-b23e-b1275ee18fd9″ background_enable_image=”off” sticky_enabled=”0″][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Lato|700|||||||” header_text_align=”center” header_font_size=”80px” header_line_height=”1.2em” header_3_font=”Lato|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” module_alignment=”center” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Vaka \u00c7al\u0131\u015fmas\u0131<\/h2>\n

Valorant<\/b><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ custom_padding=”80px|0px|80px|0px|true|false” bottom_divider_style=”waves2″ bottom_divider_color=”RGBA(255,255,255,0)” bottom_divider_height=”457px” bottom_divider_repeat=”1x” bottom_divider_height_tablet=”220px” bottom_divider_height_phone=”160px” bottom_divider_height_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.18.0″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”|-379px||||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Giri\u015f<\/h2>\n

Dijital pazarlaman\u0131n s\u00fcrekli geli\u015fen ortam\u0131nda, yenilik\u00e7ilik ve yarat\u0131c\u0131l\u0131k ba\u015far\u0131n\u0131n temel itici g\u00fc\u00e7leridir. Bu vaka \u00e7al\u0131\u015fmas\u0131, yaln\u0131zca kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekmekle kalmay\u0131p ayn\u0131 zamanda oyunun benimsenmesini, marka bilinirli\u011fini ve \u00e7a\u011fr\u0131\u015f\u0131m\u0131n\u0131 da \u00f6nemli \u00f6l\u00e7\u00fcde etkileyen yenilik\u00e7i bir reklam kampanyas\u0131 olan Valorant Dynamic End Card’\u0131n ola\u011fan\u00fcst\u00fc ba\u015far\u0131lar\u0131n\u0131 incelemektedir. \u0130nteraktif ve dinamik \u00f6zellikleriyle \u00f6ne \u00e7\u0131kan bu kampanya, yarat\u0131c\u0131 pazarlama stratejilerinin g\u00fcc\u00fcn\u00fc kan\u0131tlar nitelikte.<\/p>\n

Arka plan<\/h2>\n

Pop\u00fcler bir \u00e7evrimi\u00e7i \u00e7ok oyunculu birinci \u015fah\u0131s ni\u015fanc\u0131 oyunu olan Valorant, kullan\u0131c\u0131 etkile\u015fimini art\u0131rmay\u0131 ve oyuncu taban\u0131n\u0131 geni\u015fletmeyi ama\u00e7l\u0131yordu. Bu hedeflere ula\u015fmak i\u00e7in Valorant, online pazarlama kampanyas\u0131 i\u00e7in interaktif bir son kart geli\u015ftirmek \u00fczere yarat\u0131c\u0131 bir reklam ajans\u0131yla i\u015fbirli\u011fi yapt\u0131.<\/p>\n

Kampanya Stratejisi<\/h2>\n

Valorant Dynamic End Card, kullan\u0131c\u0131lar\u0131 aktif olarak kat\u0131lmaya te\u015fvik edecek \u015fekilde ilgi \u00e7ekici ve interaktif olarak tasarlanm\u0131\u015ft\u0131r. Son kart etkile\u015fimli \u00f6\u011feleri sorunsuz bir \u015fekilde entegre ederek kullan\u0131c\u0131lar\u0131 reklam deneyimini tamamlamaya ikna etti. Bu strateji yaln\u0131zca oyunu tan\u0131tmay\u0131 de\u011fil, ayn\u0131 zamanda ak\u0131lda kal\u0131c\u0131 ve s\u00fcr\u00fckleyici bir marka deneyimi yaratmay\u0131 da ama\u00e7l\u0131yordu.<\/p>\n

Kampanya Sonu\u00e7lar\u0131<\/h2>\n

Y\u00fcksek Kullan\u0131c\u0131 Etkile\u015fimi:<\/h3>\n

Valorant Dynamic End Card’a 2,36 milyondan fazla tekil kullan\u0131c\u0131 aktif olarak kat\u0131larak kampanyan\u0131n geni\u015f eri\u015fimini g\u00f6zler \u00f6n\u00fcne serdi.
Ola\u011fan\u00fcst\u00fc Etkile\u015fim Oran\u0131:<\/p>\n

Son kart %47,5 gibi etkileyici bir etkile\u015fim oran\u0131na sahipti ve %10’luk sekt\u00f6r \u00f6l\u00e7\u00fct\u00fcn\u00fc \u00f6nemli \u00f6l\u00e7\u00fcde a\u015ft\u0131. Bu y\u00fcksek etkile\u015fim oran\u0131, etkile\u015fimli unsurlar\u0131n kullan\u0131c\u0131lar\u0131n dikkatini \u00e7ekmedeki etkinli\u011fini g\u00f6stermi\u015ftir.
Oyunun Benimsenmesinde Art\u0131\u015f:<\/p>\n

Kampanya, indirme trendinde %7,7’lik bir art\u0131\u015fa yol a\u00e7arak oyunun benimsenmesinde \u00f6nemli bir y\u00fckseli\u015fe i\u015faret etti. Bu art\u0131\u015f, kampanyan\u0131n kullan\u0131c\u0131 etkile\u015fimini somut eyleme d\u00f6n\u00fc\u015ft\u00fcrme becerisinin alt\u0131n\u0131 \u00e7izdi.
Marka Bilinirli\u011finde Art\u0131\u015f:<\/p>\n

Valorant marka bilinirli\u011finde %58,7’lik kayda de\u011fer bir art\u0131\u015f ya\u015fad\u0131. Bu art\u0131\u015f, kampanyan\u0131n kullan\u0131c\u0131lar aras\u0131nda marka \u00e7a\u011fr\u0131\u015f\u0131m\u0131 yaratmadaki ba\u015far\u0131s\u0131n\u0131 vurgulayarak Valorant’\u0131n pazardaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rd\u0131.<\/p>\n

Rekor K\u0131ran Dernek B\u00fcy\u00fcmesi:<\/h3>\n

Valorant ile olan i\u015f birli\u011fimiz %36,6’l\u0131k benzeri g\u00f6r\u00fclmemi\u015f bir b\u00fcy\u00fcme kaydederek bug\u00fcne kadar kaydedilen en y\u00fcksek art\u0131\u015fa i\u015faret etti. Bu metrik, kampanyan\u0131n marka ile hedef kitlesi aras\u0131nda g\u00fc\u00e7l\u00fc ve olumlu bir ba\u011f kurma konusundaki etkinli\u011fini g\u00f6steriyordu.<\/p>\n

Sonu\u00e7<\/h2>\n

Valorant Dynamic End Card kampanyas\u0131, dijital pazarlamada yarat\u0131c\u0131l\u0131\u011f\u0131n ve etkile\u015fimin g\u00fcc\u00fcn\u00fc \u00f6rnekliyor. Valorant, ilgi \u00e7ekici i\u00e7eri\u011fi interaktif unsurlarla birle\u015ftirerek kullan\u0131c\u0131lar\u0131n dikkatini \u00e7ekmekle kalmad\u0131, ayn\u0131 zamanda bu etkile\u015fimi somut sonu\u00e7lara d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. Kampanyan\u0131n oyunun benimsenmesini \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rmas\u0131, marka bilinirli\u011fini art\u0131rmas\u0131 ve g\u00fc\u00e7l\u00fc bir marka \u00e7a\u011fr\u0131\u015f\u0131m\u0131 yaratmas\u0131, dijital \u00e7a\u011fda yenilik\u00e7i pazarlama stratejilerinin \u00f6neminin alt\u0131n\u0131 \u00e7iziyor. \u0130\u015fletmeler rekabet ortam\u0131nda yol almaya devam ederken, Valorant Dynamic End Card kampanyas\u0131 yarat\u0131c\u0131 ve interaktif pazarlaman\u0131n nas\u0131l benzersiz bir ba\u015far\u0131 sa\u011flayabilece\u011fine dair ilham verici bir \u00f6rnek te\u015fkil ediyor<\/p>\n

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Hayd\u0130 Ba\u015flayal\u0131m<\/h3>\n

Ger\u00e7ek Bir De\u011fi\u015fim Yaratmaya Haz\u0131r m\u0131s\u0131n\u0131z? Bu \u015eeyi Birlikte \u0130n\u015fa Edelim!<\/h2>\n

[\/et_pb_text][et_pb_button button_text=”\u00dccrets\u0130z Dan\u0131\u015fmanl\u0131k Ayarlay\u0131n” button_alignment=”center” _builder_version=”4.26.0″ custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_border_width=”0px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”4px” button_letter_spacing=”5px” button_font=”|700||on|||||” background_layout=”dark” custom_margin=”|||” custom_padding=”18px|34px|18px|34px|true|true” hover_enabled=”0″ button_letter_spacing_hover=”5.5px” global_colors_info=”{%22gcid-2ed7c22a-24f5-4845-874b-377aebaf3ffa%22:%91%22button_bg_color%22%93}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”5.5px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” button_bg_color=”gcid-2ed7c22a-24f5-4845-874b-377aebaf3ffa” button_bg_enable_color=”on” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Vaka \u00c7al\u0131\u015fmas\u0131 ValorantGiri\u015f Dijital pazarlaman\u0131n s\u00fcrekli geli\u015fen ortam\u0131nda, yenilik\u00e7ilik ve yarat\u0131c\u0131l\u0131k ba\u015far\u0131n\u0131n temel itici g\u00fc\u00e7leridir. Bu vaka \u00e7al\u0131\u015fmas\u0131, yaln\u0131zca kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekmekle kalmay\u0131p ayn\u0131 zamanda oyunun benimsenmesini, marka bilinirli\u011fini ve \u00e7a\u011fr\u0131\u015f\u0131m\u0131n\u0131 da \u00f6nemli \u00f6l\u00e7\u00fcde etkileyen yenilik\u00e7i bir reklam kampanyas\u0131 olan Valorant Dynamic End Card’\u0131n ola\u011fan\u00fcst\u00fc ba\u015far\u0131lar\u0131n\u0131 incelemektedir. \u0130nteraktif ve dinamik \u00f6zellikleriyle \u00f6ne \u00e7\u0131kan bu kampanya, […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":5102,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-5640","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/clickteller.com\/tr\/wp-json\/wp\/v2\/pages\/5640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clickteller.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clickteller.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clickteller.com\/tr\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/clickteller.com\/tr\/wp-json\/wp\/v2\/comments?post=5640"}],"version-history":[{"count":3,"href":"https:\/\/clickteller.com\/tr\/wp-json\/wp\/v2\/pages\/5640\/revisions"}],"predecessor-version":[{"id":5888,"href":"https:\/\/clickteller.com\/tr\/wp-json\/wp\/v2\/pages\/5640\/revisions\/5888"}],"up":[{"embeddable":true,"href":"https:\/\/clickteller.com\/tr\/wp-json\/wp\/v2\/pages\/5102"}],"wp:attachment":[{"href":"https:\/\/clickteller.com\/tr\/wp-json\/wp\/v2\/media?parent=5640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}