{"id":5050,"date":"2021-02-12T19:56:27","date_gmt":"2021-02-12T19:56:27","guid":{"rendered":"https:\/\/clickteller.com\/neden-a-b-testi-yapmalisiniz\/"},"modified":"2021-02-12T19:56:27","modified_gmt":"2021-02-12T19:56:27","slug":"neden-a-b-testi-yapmalisiniz","status":"publish","type":"post","link":"https:\/\/clickteller.com\/tr\/neden-a-b-testi-yapmalisiniz\/","title":{"rendered":"Neden A\/B Testi Yapmal\u0131s\u0131n\u0131z?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Sitenizin i\u00e7eri\u011fini, kullan\u0131labilirli\u011fini ve m\u00fc\u015fteri memnuniyetini \u00f6l\u00e7mek i\u00e7in A\/B testi uygulad\u0131n\u0131z m\u0131? Siteniz ne kadar b\u00fcy\u00fck olursa olsun, sat\u0131\u015flar\u0131n\u0131z ne kadar iyi olursa olsun test yap\u0131lmas\u0131 gerekir. \u0130\u015fte A\/B testi uygulamaya ba\u015flamak i\u00e7in size bir \u00e7ok neden:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\/B testi odak gruplar\u0131, kullan\u0131c\u0131 ve kullan\u0131labilirlik testlerindeki gibi insanlar\u0131n ne yapacaklar\u0131yla ilgili d\u00fc\u015f\u00fcncelerini de\u011fil ger\u00e7ekten yapt\u0131klar\u0131n\u0131 ortaya koyar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\/B testi eyetracking, heatmaps, anketler ile b\u00fct\u00fcn kalitatif datalar\u0131 toplar, hipotez testinin kabul veya reddine karar verir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\/B testiyle hata olas\u0131l\u0131klar\u0131 bilinir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\/B testi, sitenizin a\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131 ve temalar\u0131n\u0131 farkl\u0131 versiyonlarla test etmenizi sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\/B\/n testi sadece 2 versiyonla s\u0131n\u0131rl\u0131 de\u011fildir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\/B testi \u00e7ok de\u011fi\u015fkenli testlere g\u00f6re daha ba\u015far\u0131l\u0131 d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Site temalar\u0131n\u0131z\u0131 teste tabi tutmadan performanslar\u0131n\u0131n nas\u0131l oldu\u011funu bilemezsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\/B testi, affilate geliri, e-ticaret ve mobil d\u00f6n\u00fc\u015f\u00fcm optimizasyonlar\u0131 dahil bir \u00e7ok d\u00f6n\u00fc\u015f\u00fcm kanal\u0131n\u0131 takip edebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\/B testiyle takip edilen test gruplar\u0131 i\u00e7in ilave hipotez testi geli\u015ftirilebilir, bu sayede \u00e7ok de\u011fi\u015fkenli testlere g\u00f6re daha derin analiz etmeyi sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\/B testini a\u00e7\u0131l\u0131\u015f sayfas\u0131 optimizasyonu, web sitesi d\u00f6n\u00fc\u015f\u00fcm optimizasyonu, e-mail testi ve siteyi yeniden tasarlamak i\u00e7in kullan\u0131labilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\/B testi ile herhangi bir test tasar\u0131m\u0131n\u0131 kullanarak \u00f6zelle\u015ftirilmi\u015f bir \u00e7ok de\u011fi\u015fkenli test \u00e7al\u0131\u015ft\u0131rmak i\u00e7in kullan\u0131labilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\/B testi \u00e7ok de\u011fi\u015fkenli testler gibi test tasar\u0131m se\u00e7enekleri s\u0131n\u0131rl\u0131 de\u011fildir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\/B testi alakas\u0131z trafikleri ay\u0131r\u0131r sadece ilgili potansiyel etkile\u015fim etkilerini se\u00e7er.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7ok de\u011fi\u015fkenli test a\u015f\u0131r\u0131 trafik gerektirirken, A\/B testi t\u00fcm metotlardan daha h\u0131zl\u0131 sonu\u00e7 verir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\/B testi, \u00e7ok de\u011fi\u015fkenli test kadar istatistiksel g\u00fcven sa\u011flanmadan testi sonland\u0131rman\u0131z\u0131 gerektirmez.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\/B testinde performans\u0131 d\u00fc\u015f\u00fck de\u011fi\u015fkenleri testi yeniden ba\u015flatmaya gerek kalmadan eleyebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\/B testini yorumlamak kolayd\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\/B testi h\u0131zl\u0131ca yeniden y\u00fcr\u00fct\u00fclebilir ve extra do\u011frulama sa\u011flanabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\/B testi sonu\u00e7lar\u0131 hem pazarlama hem de finans m\u00fcd\u00fcrlerini mutlu eder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\/B testi pazarlama stratejilerinizi ve esas yaratt\u0131\u011f\u0131n\u0131z de\u011feri test etmenize olanak sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6zellikle sitenizin d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 d\u00fc\u015f\u00fck ise, al\u0131nacak en iyi karar test yapmakt\u0131r. Sitenizin perfprmans\u0131 nas\u0131l olursa olsun s\u00fcrekli geli\u015ftirmenin yollar\u0131n\u0131n bulunmas\u0131 gerekir. Geli\u015fimi sa\u011flayacak en iyi yol ise A\/B testi uygulamakt\u0131r.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sitenizin i\u00e7eri\u011fini, kullan\u0131labilirli\u011fini ve m\u00fc\u015fteri memnuniyetini \u00f6l\u00e7mek i\u00e7in A\/B testi uygulad\u0131n\u0131z m\u0131? Siteniz ne kadar b\u00fcy\u00fck olursa olsun, sat\u0131\u015flar\u0131n\u0131z ne kadar iyi olursa olsun test yap\u0131lmas\u0131 gerekir. \u0130\u015fte A\/B testi uygulamaya ba\u015flamak i\u00e7in size bir \u00e7ok neden: A\/B testi odak gruplar\u0131, kullan\u0131c\u0131 ve kullan\u0131labilirlik testlerindeki gibi insanlar\u0131n ne yapacaklar\u0131yla ilgili d\u00fc\u015f\u00fcncelerini de\u011fil ger\u00e7ekten yapt\u0131klar\u0131n\u0131 ortaya [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-5050","post","type-post","status-publish","format-standard","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Sitenizin i\u00e7eri\u011fini, kullan\u0131labilirli\u011fini ve m\u00fc\u015fteri memnuniyetini \u00f6l\u00e7mek i\u00e7in A\/B testi uygulad\u0131n\u0131z m\u0131? Siteniz ne kadar b\u00fcy\u00fck olursa olsun, sat\u0131\u015flar\u0131n\u0131z ne kadar iyi olursa olsun test yap\u0131lmas\u0131 gerekir. \u0130\u015fte A\/B testi uygulamaya ba\u015flamak i\u00e7in size bir \u00e7ok neden: A\/B testi odak gruplar\u0131, kullan\u0131c\u0131 ve kullan\u0131labilirlik testlerindeki gibi insanlar\u0131n ne yapacaklar\u0131yla ilgili d\u00fc\u015f\u00fcncelerini de\u011fil ger\u00e7ekten yapt\u0131klar\u0131n\u0131 ortaya\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Osman Onur Erdo\u011fan\"\/>\n\t<meta name=\"google-site-verification\" content=\"V_FZAk0AyscxC4gNW-w6gvfOypuwqn1-4bXwnbEQvm4\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/clickteller.com\/tr\/neden-a-b-testi-yapmalisiniz\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"tr_TR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ClickTeller - Data Driven Online Marketing\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Neden A\/B Testi Yapmal\u0131s\u0131n\u0131z? - ClickTeller\" \/>\n\t\t<meta property=\"og:description\" content=\"Sitenizin i\u00e7eri\u011fini, kullan\u0131labilirli\u011fini ve m\u00fc\u015fteri memnuniyetini \u00f6l\u00e7mek i\u00e7in A\/B testi uygulad\u0131n\u0131z m\u0131? Siteniz ne kadar b\u00fcy\u00fck olursa olsun, sat\u0131\u015flar\u0131n\u0131z ne kadar iyi olursa olsun test yap\u0131lmas\u0131 gerekir. \u0130\u015fte A\/B testi uygulamaya ba\u015flamak i\u00e7in size bir \u00e7ok neden: A\/B testi odak gruplar\u0131, kullan\u0131c\u0131 ve kullan\u0131labilirlik testlerindeki gibi insanlar\u0131n ne yapacaklar\u0131yla ilgili d\u00fc\u015f\u00fcncelerini de\u011fil ger\u00e7ekten yapt\u0131klar\u0131n\u0131 ortaya\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/clickteller.com\/tr\/neden-a-b-testi-yapmalisiniz\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-02-12T19:56:27+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2021-02-12T19:56:27+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/clicktellertr\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@clickteller\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Neden A\/B Testi Yapmal\u0131s\u0131n\u0131z? - ClickTeller\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Sitenizin i\u00e7eri\u011fini, kullan\u0131labilirli\u011fini ve m\u00fc\u015fteri memnuniyetini \u00f6l\u00e7mek i\u00e7in A\/B testi uygulad\u0131n\u0131z m\u0131? Siteniz ne kadar b\u00fcy\u00fck olursa olsun, sat\u0131\u015flar\u0131n\u0131z ne kadar iyi olursa olsun test yap\u0131lmas\u0131 gerekir. \u0130\u015fte A\/B testi uygulamaya ba\u015flamak i\u00e7in size bir \u00e7ok neden: A\/B testi odak gruplar\u0131, kullan\u0131c\u0131 ve kullan\u0131labilirlik testlerindeki gibi insanlar\u0131n ne yapacaklar\u0131yla ilgili d\u00fc\u015f\u00fcncelerini de\u011fil ger\u00e7ekten yapt\u0131klar\u0131n\u0131 ortaya\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@clickteller\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/clickteller.com\\\/tr\\\/neden-a-b-testi-yapmalisiniz\\\/#blogposting\",\"name\":\"Neden A\\\/B Testi Yapmal\\u0131s\\u0131n\\u0131z? - ClickTeller\",\"headline\":\"Neden A\\\/B Testi Yapmal\\u0131s\\u0131n\\u0131z?\",\"author\":{\"@id\":\"https:\\\/\\\/clickteller.com\\\/tr\\\/author\\\/oerdogan\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/clickteller.com\\\/tr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/clickteller.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/clickteller-logo-400.png\",\"@id\":\"https:\\\/\\\/clickteller.com\\\/tr\\\/#articleImage\",\"width\":500,\"height\":400},\"datePublished\":\"2021-02-12T19:56:27+00:00\",\"dateModified\":\"2021-02-12T19:56:27+00:00\",\"inLanguage\":\"tr-TR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/clickteller.com\\\/tr\\\/neden-a-b-testi-yapmalisiniz\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/clickteller.com\\\/tr\\\/neden-a-b-testi-yapmalisiniz\\\/#webpage\"},\"articleSection\":\"Optional\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/clickteller.com\\\/tr\\\/neden-a-b-testi-yapmalisiniz\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/clickteller.com\\\/tr\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/clickteller.com\\\/tr\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/clickteller.com\\\/tr\\\/neden-a-b-testi-yapmalisiniz\\\/#listItem\",\"name\":\"Neden A\\\/B Testi Yapmal\\u0131s\\u0131n\\u0131z?\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/clickteller.com\\\/tr\\\/neden-a-b-testi-yapmalisiniz\\\/#listItem\",\"position\":2,\"name\":\"Neden A\\\/B Testi Yapmal\\u0131s\\u0131n\\u0131z?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/clickteller.com\\\/tr\\\/#listItem\",\"name\":\"Home\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/clickteller.com\\\/tr\\\/#organization\",\"name\":\"ClickTeller\",\"description\":\"Optimizing paid marketing channels, increasing organic visibility, analyzing users, and testing page variations. 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