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Excel Vlookup, Index, Match Functions

Hello friends I would like to share what I know about Vlookup, Index and Match, which are the functions I need most when preparing digital marketing campaigns and web analysis reports. It provides convenience in situations such as comparing a large number of data,...

Google Analytics and Goals

What is a Goal? The goal definition feature in Google Analytics allows you to create a custom action or interaction to calculate the flow of visitors to pages on your site. You can create a single funnel step or funnels that we will use to define a goal. The main...

Why Should You A/B Test?

Have you applied A/B testing to measure the content, usability, and customer satisfaction of your website? Regardless of the size of your site or how well your sales are doing, testing is necessary. Here are several reasons to start implementing A/B testing: A/B...

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