What is Ad Spend? Ad spend is how much you pay to advertise your brand, products, and services. In this article, we’ll be talking about ads in the digital space. This includes any type of paid ad on social media, search engines, and display ads. Ad spend is just one...
BLog
Want to Learn About Marketing?
Semantic Keywords: What They Are & How to Find Them
What Are Semantic Keywords? Semantic keywords are words or phrases that are conceptually related to a given keyword or topic. For example, “italy” and “dough” are semantically related to “pizza.” It’s important not to confuse semantic keywords with target...
Headless eCommerce
Headless eCommerce refers to the decoupling of the front-end and back-end of an eCommerce application. In a traditional eCommerce setup, the front-end (user interface) and back-end (server, database, business logic) are tightly coupled, meaning they are part of a...
Google Analytics 4 (GA4) – What is it? What Will Change? Why Migrate?
What is Google Analytics 4 (GA4)? Google Analytics 4 (GA4) is the next generation web analytics platform set to replace Universal Analytics (UA). Google Analytics built GA4 using Artificial Intelligence (AI) driven technologies to address the evolving needs of...
Excel Vlookup, Index, Match Functions
Hello friends I would like to share what I know about Vlookup, Index and Match, which are the functions I need most when preparing digital marketing campaigns and web analysis reports. It provides convenience in situations such as comparing a large number of data,...
Google Analytics and Goals
What is a Goal? The goal definition feature in Google Analytics allows you to create a custom action or interaction to calculate the flow of visitors to pages on your site. You can create a single funnel step or funnels that we will use to define a goal. The main...